How to Custom Backpacks: A Complete Guide for Brands, Retailers, and Designers

Done right, custom backpacks can become your signature product. From trendy tech packs to rugged outdoor gear or sleek commuter bags—customization lets you control the look, feel, and function of your bag. This is where Chinese manufacturers like Jundong shine. With over 20 years of OEM/ODM experience, we help small buyers and top-tier brands create products that leave a lasting impression.

Picture this: your customer unzips a custom travel backpack at an airport, and the interior lining shows off your brand pattern. The zipper pull? Custom-molded with your logo. It doesn’t just carry gear. It carries your message.

So how exactly does this all work? Let’s break it down…

What Does Customising a Backpack Involve?

Customising a backpack involves selecting the design, materials, logo method, and features to match your brand’s target market and visual identity. It turns a stock product into something bespoke and brand-owned.

Customisation starts with intent. Are you making backpacks to sell under your brand? For a corporate promotion? As a giveaway? This goal determines how deep your customisation should go.

There are typically three levels:

Basic Branding: Choose a standard backpack and add your logo via embroidery or printing.

Semi-Custom: Select your preferred fabric, color combinations, and add-ons (extra pockets, USB ports, etc.).

Full Custom OEM: Design from scratch. Choose structure, lining, zippers, and even custom molds for hardware.

Key elements you can customize:

Jundong offers free design help so even if you don’t have a complete concept, our team helps develop it for you.

Which Backpack Materials Can Be Customised?

Most backpacks can be customised in materials such as polyester, nylon, canvas, leather, and RPET. Each offers different aesthetics, costs, and durability to suit various brand needs.

Your material choice determines not just the look and feel, but also the use-case durability and price range.

Polyester: Lightweight, cost-effective, water-resistant. Great for giveaways and promo backpacks.

Canvas: Heavier, more premium. Ideal for lifestyle or vintage-style brands.

Nylon: Stronger than polyester. Common in travel and tactical backpacks.

RPET (Recycled Polyester): Eco-conscious. Appeals to sustainability-focused customers.

PU/Leather: Lux look. Best for fashion-forward or business customers.

If you are unsure, ask Jundong for material swatches and guidance based on your needs.

How Do You Choose the Right Backpack Style for Your Brand?

Choose a backpack style based on your target customer and how they’ll use it. Options include laptop backpacks, tactical packs, travel bags, or drawstring bags, each with specific market appeal.

Your audience should guide your style.

Tech brands: Choose laptop backpacks with USB ports, anti-theft zippers, and slim designs.

Outdoor brands: Consider roll-tops, hydration packs, or tactical designs with MOLLE webbing.

Retail/fashion: Look into mini backpacks, canvas totes, or leather hybrids.

Corporate clients: Opt for classic business bags or modern commuter packs.

Popular Styles We Offer:

We recommend starting with your end-user in mind. Jundong’s catalog features over 500+ styles you can customise.

What Branding Options Are Available for Custom Backpacks?

Branding methods include embroidery, screen printing, heat transfer, rubber patches, woven labels, and metal badges. The best option depends on material, logo complexity, and order size.

How Do You Put Your LOGO on Your Backpack?

Embroidery: Best for bold, simple logos. Very durable.

Silk Screen Printing: Great for bulk, low-cost runs.

Heat Transfer: Works well with detailed graphics.

Rubber Patch: Modern and rugged. Ideal for outdoor gear.

Woven Label: Elegant, understated. Popular in fashion.

Metal Badge: Luxury look. Used for leather and high-end styles.

Want something unique? Ask us about zipper branding and interior lining printing.

How Does the Custom Backpack Production Process Work?

The process includes design consultation, material selection, sampling, production, quality inspection, and delivery. Jundong offers free samples, low MOQs, and fast shipping.

Here’s what to expect step-by-step:

Send Your Idea: Whether it’s a sketch, photo, or sample reference.

Design Confirmation: Jundong will help create mockups with your logo and specs.

Material Approval: Select from sample swatches or we recommend based on your market.

Sampling: Free samples within 3-7 days.

Production: Once approved, bulk production takes 15-25 days.

QC Check: In-house inspection with photo/video report.

Shipping: We arrange international shipping to your port or door.

You don’t need to be a designer. Our team handles design files, Pantone matching, and layout adjustments.

Are There Benefits to Working with a Chinese Backpack Manufacturer?

Yes. Chinese factories like Jundong offer competitive pricing, free design support, low MOQs, and quick turnaround. They are ideal for startups, Amazon sellers, and global brands.

Why choose Jundong?

20+ years of experience in bag development

Free design & sampling

MOQ as low as 100 pcs

OEM/ODM welcome

Serving over 60+ countries

Success Story: A small fitness brand in Europe grew from zero to 20K orders/year by partnering with Jundong for gym backpacks with rubber logo patches and custom interior compartments. We handled everything—design, production, and drop shipping.

Whether you need custom cooler bags for food marketing, tactical backpacks for survival brands, or clear bags for stadium use, we’ve done it.

Ready to Customise Your Backpacks?

At Jundong, we make customisation easy, fast, and profitable. Whether you need backpacks for retail, corporate giveaways, or private label launches, we’ll bring your ideas to life.

Contact us now to get a quote or send your concept. Let’s make your backpack line unforgettable.